Corporate Social Responsibility Essay Example | Topics and Well Written Essays - 1000 words

Corporate Social Responsibility - Essay Example Corporate social responsibility helps build sustainable and stable business environments with healthy markets and surrounding communities (McCabe, 2). The key aspects for corporate social responsibility include; firstly, social investment which involves the company contributing to the infrastructure of the community. Secondly, transparency and accountability whereby the company is transparent on what they do, this will help build confidence from the outside on their business. Thirdly, CSR is aimed at enlightening self interest whereby they are able to work well with the community and, lastly, to increase the expectations of the community on their business and that it is not all about getting profits but, also for providing employment and helping the community in their projects. Corporate social responsibility involves a company’s social investment in a society and the trust they build through their CSR activities. A strong CSR is associated with good business and successful le adership; the way they relate to the community will affect their relationship with their customers and stakeholders (McCabe, 4). They, therefore have to be very careful in ‘giving back to the community’. This report will analyze the WD-40 company corporate social responsibility. WD-40 is a global consumer product company that deals with fabrication of products such as cleaning agents, chemicals, and aerosols. The board manages how the company handles its management and social responsibility, which includes compensations. The WD-40 CSR program assists the neighboring community, stakeholders and investors (WD-40 Company). The community is the greatest beneficiary of the CSR program. In terms of leadership and business ethics, they ensure that they treat all the stakeholders, customers and investors in the same way (Samuel & Celine Louche, 28). Leadership ethics involves the company’s culture of making ethical choices. It measures the company’s obligation to incorporating into the social aspects in their laid down objectives. Another important feature of CSR at WD-40 is transparency. Transparency put in place to ensure that the company is open in what it does to both customers and stakeholders. This help build trust in the whole society. WD-40 makes sure that it involves the employees in the verdict making process and administration of the company. This feature of CSR ensures that the company has a list of its stakeholders and how they engage with them and, that its part of global entities. In the aspect of community development, the company shows how it relates with the community through giving, donations and involvement in development activities (O'Brien, 2). The company should show their responsibility in protecting the health of the community at large. If they are engaging in construction activities, they devise ways to protect the environment by carrying out impact assessments and, giving the community a chance to show whether they are comfortable with their activities, i.e. they should be part of decision-making (McKinsey & Company, 5). The category that involves products and services covers the company’s responsibility in development and management of products and their impacts on the community. The company focuses on the health of consumers and market opportunities available. The quality of their products influences how a product or service will sell; they should ensure that their products work especially, that their products deal with cleaning (WD-40 Company). The human rights category measures the company’s commitment to respecting human rights and the freedoms associated with the human rights. This will help the company be recognized as one that values human

Case study on BMP DDB advertising company Essay

Case study on BMP DDB advertising company - Essay Example e consumers throughout the day, allows the researcher to identify why an individual's habits may vary according to unsystematic factors such as their mood, the time of day, and the weather. It critically shows the peculiarity in the customers’ behaviour that market researchers are desperately searching. For instance, a customer’s store purchase data may reveal that they buy foodstuffs, but cannot tell the combinations of the stuff the customer eats (Agbonifoh, 2002:97-116). The company’s first marketing research put ethnographic research into prospective. This approach was tested with a family group. The results obtained were then compared with more traditional approaches of profiling buyers. It was then established that the outcomes of the research revealed something about the buying behaviour of the family, using their lifestyle and buying patterns. The outstanding concern that the research needed to answer was whether this behaviour bore any authenticity (Bake r and Bass, 2003:90-210). The amount of data gathered by the researcher regarding the family’s behaviour, within the research period, depicted a lot about the family. However, the recorded information about the family, although exhaustive and often precise, did not completely capture the habits and information that comprise the personality of the family. The research identified that the family held high value of money than the average people. On the contrary, though the data on family properly suggested that they enjoy lavish goods like high-quality foods and foreign holidays, it could not reveal any presence of life factors that influenced their purchasing decisions. Moreover, the information about the family clearly showed that though the family liked quality foodstuffs, they diverse their purchases... This essay "Case study on BMP DDB advertising company" outlines the research of the consumers' behavior which was conducted by the BMP DDB advertising company. The amount of data gathered by the researcher regarding the family’s behaviour, within the research period, depicted a lot about the family. However, the recorded information about the family, although exhaustive and often precise, did not completely capture the habits and information that comprise the personality of the family. The research identified that the family held high value of money than the average people. On the contrary, though the data on family properly suggested that they enjoy lavish goods like high-quality foods and foreign holidays, it could not reveal any presence of life factors that influenced their purchasing decisions. Moreover, the information about the family clearly showed that though the family liked quality foodstuffs, they diverse their purchases between superstores and local discount shops (Baker and Bass, 2003:90-210). This suggested that the family also went shopping for products whose prices were discounted and cheaper. The family was able to show the researcher one of the products brought from the discount store. The family explained the reasons for such option, and the cost that could be incurred had they shopped from the supermarket. The family was able prided on their ability to hunt down bargains, and sometimes went shopping for luxurious goods when their financial muscle was adequate (Baker and Bass, 2003:90-210).

Conductivity vs Molarity Essay Example for Free

Conductivity vs Molarity Essay Introduction: Athetles consume Gatorade to replenish the electrolytes lost through sweat. Since Gatorade has a high concentration of solutes such as electrolytes it allows for the nervous system to respond faster to changes in the body. â€Å"Electroyltes are molecules that can dissociate into ions and conduct electrical currents† (EduChange 2002). These molecules, can move freely, once dissociated into ions allowing for there to be a electrical current. Because elcetroyltes can not conduct electrical currents in there solid form they are put in a solution to dissociate. The purpose of Lab 32 was to determine the effect that the concentration of a solue has on the conductivity of an electrolytic solution. If NaCl is added to water to create an electrolytic solution then it will create a stronger electrical current than distilled water because NaCl is a strong electrolyte that can conduct electricity well due to its ability to dissociate into ions. Materials and Methods: In order to test for the effect that the concentration of a solute has on the conductivity of an electrolytic solution. Four beakers were filled with 100 ml of distilled water. A conductivity tester was then put into the first beaker of water to test for the conductivity of the control. 20 grams of salt was then weighed on a scale, 2g of salt was placed in 1 beaker to create a . 346 molar solution. 5g in the next to create a . 865 molar solution and 10g on salt was placed in the last beaker to create a 1. 73 molar solution. The solutes were stirred until they were completely dissolved in the water. The conductivity tester was again used, and placed into the 3 beakers to test for the conductivity. For each beaker the conductivity was recored. After the data was recored the materials were put away and post – lab questions were answered. Trends: For both trials there was a sharp increase in conductivity from the control to beaker 3 (filled with 5g of NaCl). But the level of conductivity in all the beakers never exceded a conductivity of 10. Discussion: The purpose of the lab was in fact met. As expecteted the beaker that had 10g of salt had a higher conductivity than the control. There was a direct relationship between concentraion and conductivity and the intial hypothesis was supported, as seen in Graph 32. . For example a solution with . 346 molarity had a conductivity of 7. Therefore as concentration increased so did conductivity. However a solution with a molarity of . 865 had the same conductivity of a solution with a molarity with 1. 73, because NaCl doesn’t have the sea of electrons that metals do. There were inherent errors in the lab. Since the placement of the conductivity tester was not always placed in the same depth of each solution the data may be inclaclusive. Different conductivity levels could have been retrived at different depths in the solutions. Also the size of the beaker would come into factor because the size determines the depth. When approcaching the lab again all the same size beakers and equipment should be used. This would allow for the the conductivity to be the tested in the same depth for more accurate results. This lab clearly shows how a higher concentration of solutes in a solution, can and will increase the electrical current with in the body.

Teenage Internet Dependency Essay Example for Free

Teenage Internet Dependency Essay Teenagers are too Dependent on the Internet As the internet has become very popular among teenagers over the past few years, there have been many social impacts affecting the stakeholders of the issue. Teenagers use the internet for various reasons: to do research for homework or a project, to socialize with friends, and to keep up with the latest movies, music, and video games. The internet allows teens to be receptive to many resources that would not be available to them without the internet. Although some aspects of teens using the internet may be favorable and beneficial, many are causing laziness and under-developed social skills. The other stakeholders of the issue are the parents and teachers of these students. Parents are concerned that their children may be being stalked or predated and feel as if their children are becoming more distant from their family because of the significant amount they are spending on the internet. Teachers also must deal with their students having the resources to cheat by using the internet to give them the answers. The growing teenage dependency on the internet has both a negative and positive impact on the world. Some people may say that teens are not too dependent on the internet. Teenagers use to internet to complete homework, projects, and study for tests because of all the resources available. The internet provides a large collection of online books, newspapers, and magazines, allowing the teenage students to gain more knowledge about their school work and save them time. For example, when a student has an exceptional amount of homework and does not have enough time to complete his reading for that night, the website SparkNotes provides summaries, characterizations, and other important literary devices that allow the student to understand the novel when short of time. Another way that teens are not too dependent on the internet is seen through the social interactions they are able to make via social networking sites such as MySpace and Facebook. These sites allow teenagers to keep in touch with their fellow classmates and friends in a quick and easy way. They also allow students to share their personal lives with people they otherwise would not interact with, allowing them to make more friends and develop better relationships. For example, a teenager can create a whole new personality through the internet, giving him more confidence and a higher self esteem due to the positive reactions they are receiving through other internet users. The reasons for teens not being too dependent on the internet, allowing them more resources for school and more opportunities to interact socially with friends and peers, are not strong enough to override the reasons as to why teenagers are too dependent on the internet. This is because students have several other facilities that provide them with sufficient information, such as the library, museums, and bookstores. Teens also may be able to more easily communicate with friends through the use of social networking sites and resulting in higher confidence, although, this affects the way teens interact with other people because they can be totally different people via the internet. Teenagers are too dependent on the internet. It allows them to become easily distracted from their work, and lessens their face-to-face social skills. As a student may have the original intention of finishing his homework on the computer, the temptations to log on to MySpace or Facebook are too high, therefore the student visits those sites instead, causing them to deviate from their work. This causes more teens to get behind in school because of their lack of effort due to the internet’s capabilities. For example, a student may tell his parents he is using the computer to work on homework, but rather he is using it to communicate with his friends through a social networking site or online video game; this slows down the student’s work ethic because of the distractions it provides. Another reason that students are too dependent on the internet relates to physical appearance and self-esteem. There are many different sites on the internet that provide teens with information regarding dangerous groups and activities. For example, if a girl has anorexia, she is able to access online forums for anorexics that encourages dangerous behavior that harms the human body. For these two main reasons, teenagers are too dependent on the internet. The stakeholders of the issue, regarding whether or not teenagers are too dependent on the internet, allow one to examine the advantages and disadvantages of increasing internet use. The stakeholders’ reactions are more against teens using the internet so excessively than they are in favor of teens using the internet. Since more teens are becoming more dependent on the internet, they are putting themselves in harm’s way of predators and health/mental issues, they are distancing themselves from their families, and they are becoming more accustomed to communicating with their friends through social networking sites rather than face-to-face contact. The reasons supporting the idea that teens are not too dependent on the internet offer other options to teens using the internet, weakening the argument. Therefore, teenagers are too dependent on the internet.

Old Spice Advert Analysis

Old Spice Advert Analysis The Old Spice advert is a short 33sec advert, which introduces a well toned, sporty and attractive looking man to the viewer (the quintessential dream man). The on-screen protagonist asks the female audience to look back and forth between himself and their own partner which essentially requires the female audience to compare their partners with the on-screen protagonist. The advert provides three scenarios that cleverly sum-up what every woman is supposedly meant to be aspiring towards: being connected to an attractive, well-built man; success and high social status and not having to wake up and find their coffee cold! This is done by introducing the protagonist in the shower explaining to the viewer that even if their man is not as attractive and well-built as he is, he can at least smell like him if he changes from using lady-scented shower gel to the more manly, Old Spice shower gel. Of course, an understanding of women and their olfactory systems adds to the interpretation of the advert by hinting that even the slightest smell of Old Spice could possibly allow women to remove themselves from their current relational predicament and dream of partners similar to our on-screen protagonist. The narrative then moves to a scene aboard a small, but luxurious motor-yacht. Once again, the female audience is asked to look back and forth in order to engage in some form of comparison. The women are asked to locate themselves aboard this motor-yacht but now with a man that their man could smell like. Further references to wealth (diamonds) and realised dreams (tickets to that thing you love) are implied. However, before one distances oneself from the advert due to the sheer outlandish nature of the advert (and hence the marketing gurus losing their target market), the protagonist is suddenly located on a white horse (reference to a knight in shining armour?).More importantly, he mentions that he is, after all, on a horse- a seemingly possible task for even the most ordi nary man, which bodes well with the final phrasing: Anything is possible with Old Spice. Genre The text selected is clearly a commercial advertisement: a tele-communication advert. Advertisements are meant to persuade an audience, in this case, the female audience, to take up some form of action. It is common knowledge that a large majority of women are in control of the monthly grocery shop, so it is rather clever that this advert is aimed at persuading women to buy toiletries geared towards their man. This is accomplished by appealing to the female audiences emotions. Due to the rise of Hollywood, many women tend to find themselves escaping to a dream-like existence with their dream partner. What this advert does, is allow women to venture into this world and in doing-so, gives them a very strong reason to purchase the product. Audience This particular advert could possibly offer a connection with women who feel trapped or disillusioned with their current situation or state of affairs. If that interpretation is perhaps too deep, it could literally, also be appealing to women who merely want a means of escape to a world that they dream of but will never actually have access to. It offers a world full of material success, social esteem, and endless happiness. Most of us today would love to be high-flyers who could jet off to dreamy island retreats where we are indulged in all the things we love including diamonds and a beautiful, sexy man at our beck and call. However, most of us will never have that so Old Spice is offering a cheaper alternative allows your man to at least smell like he is worth a million dollars. In our opinion the rhetorical situation includes three aspects: audience, purpose, and context In this case, the target audience is women who shop for their partners, or possibly the metrosexual man. It is intended to make the women want a man like Isaiah Mustafa and therefore, purchase the shower gel because if he will never look like him, he can at least smell like him. Construction This is a very cleverly put-together TV advert. It firstly, makes use of a very well-know actor, namely, Isaiah Mustafa, to appeal to the female audience. Secondly, and most importantly, this commercial is made with only one shot yet it portrays three totally different scenes (discussed in more detail in the mise-en-scene discussion below). The first is a shower/bathroom scene, followed by an outdoor scene on a motor yacht and the third is of the actor on a white horse. It is a colour TV commercial with no sub-headings or non-diagetic sound. This is rather unusual as most TV commercial adverts make use of non-diagetic sound to create an atmosphere that will enhance the persuasive quality of the advert. Even though this advert is made with only diagetic sound (the voice of the actor), it is more than enough to entice the female audience as Isaiah Mustafa was clearly equipped with a very manly, sexy and appealing voice (and that is not only my opinion!). Mise-en-scene: The construction of the shots within this advert is very clever and deceiving. Seeing as it offers three totally different scenes, one would think that it required several differing shots put together by various editing techniques. However, this advert appears to have only one shot. It starts with an establishing shot which is a wide angle, long shot used to set the bathroom/shower scene. The camera then slowly zooms in until it settles on a medium shot emphasising the physique of the protagonist. The camera then gives an illusion of tilting downwards which would be in line with the request for the viewer to look down but in actual fact it is stationer. The illusion of the camera tilting down seems to have been perfected by the removal of part of the mise-en-scene (shower/bathroom set). Once the bathroom set has been removed, the medium shot becomes a long shot which re-establishes the location of the next scene. The camera then dollys to the right as it follows the ac tor to the right side of the boat. The camera angle is still eye-level. The camera then zooms in to a medium shot and after a few seconds zooms out again to show the actor now sitting in a horse. The clothing used in the advert ingeniously adds to the various settings portrayed in the advert. A towel is wrapped around more formal white chinos to portray a bathroom scene. This is then removed as the advert moves to the motor yacht scene. Institutions The advert was put together for Old Spice in an attempt to increase/boost sales of their Old Spice shower gel.

Kim Campbell :: Biography

In a democracy, government isn't something that a group of people do TO everybody else, it's not even something they do FOR every body else, it should be something they do WITH everybody else. "Kim Campbell, March 25th, 1993 Avril Phaendra Douglas Campbell was born in Port Albeni, B.C. SHortly after her birth her parents moved to Vancouver where her father was studying law. Her family life didn't turn out to be succesful, so her parents divorced when she was 12. By the age of 13 she changed her name to Kim. She was always on top in her Prince Of Wales Secondary school and she marked the begining of her political career by being the first female student president. In 1964, Kim went to the University Of British Columbia where she topped in Political Science. There again she was elected to be the first female freshman president. After graduation, she took some graduate courses at The Institute of International Relations, before she got a scholarship to London School Of Economics. She returned to Vancouver in 1973 and began lecturing at Simon Fraser University and Vancouver Community College. In 1980 she returned to University of British Columbia to study law, at the same time she got involved in local politics. Later in 1983 she got elected into Vancouver School Board as a chairsperson. Her status caught the attension of the governing at that time Social Credit party and they asked her to run as a candidate in 1984 provincial elections. Even though she lost she was offered a job as a policy advisor to B.C. Premier Bill Bennett. When Bennett resigned in 1989, Kim ran for a provincial leader Bill Vander Zalm. In the electionthat year she won a seat in legislature. Here she made herself recognized for opposing premier's views on abortion. By 1988 Campbell was praised by the Conservative party. Conservative''''';;'"??/???s cabinet minister Pat Carney was about to retire, therefore he needed replacement. Kim campbell ran and won the 1988 election. She was offered a positiion as a Minister of State for Indian and Northern Affairs. In 1989 she became the first female Minister of Justice. She prooved herself again as a politician. She introduced a bill overlooking gun laws. The 1989 Montreal massive killing forced her to propose more strict gun laws. Kim Campbell was also praised when Bill C(49) was drafted after the Supreme Court announced the 1983 "'rape sheild' law as unconstitutional.

Character Analysis : Dimmesdale :: essays research papers

Character Analysis : Dimmesdale Dimmesdale is one of the most intriguing characters in The Scarlet Letter. I think this because he demonstrates in this story that he is a coward, and that he is strong, yet not courageous. Dimmesdale proves that he is a cowardice individual many times in The Scarlet Letter. He does this by not admitting his sin. Dimmesdale had many opportunities to admit his sin and get the guilt off his chest. The first opportunity was when Dimmesdale was making his speech in front of an audience. He tried to tell the truth but more lies just came out. The second opportunity that Dimmesdale had to confess his sin was when he was living with Chillingworth, and Chillingworth told Dimmesdale to confess what was troubling him and again, Dimmesdale refused to confess. Finally, the third time that Dimmesdale had a great opportunity to confess himself was at the end of the story during the festival on the scaffold. Standing there with Hester and Pearl, Dimmesdale was still too much of a coward to admit his sin and release the anguish from his burning chest. Another way in which Dimmesdale showed that he was a cowardice person is by not confronting Chillingworth. Chillingworth was plotting re venge on Dimmesdale for an extremely long time. In fact, Chillingworth’s life was devoted to getting revenge on Dimmesdale. Being told by Hester, Dimmesdale still did not confront Chillingworth. Throughout the book, Dimmesdale was an extreme coward. Dimmesdale’s actions in this story where not courageous, but strong. For roughly seven years, this man had to live with extreme guilt. Dimmesdale had many reasons to feel guilty. First of all he let Hester be labeled an adulteress, while he just looked on. Lastly, Dimmesdale felt guilty because he had not raised Pearl as his own. Dimmesdale showed this by being exceptionally affectionate the few times that he was around Pearl. An example of Dimmesdale showing affection towards Pearl is while in the forest, Dimmesdale softly kisses Pearl on the brow. Another action of Dimmesdale’s that proves that he is strong but not courageous, is that Dimmesdale shows extreme self-restraint. Dimmesdale had to converse with Hester in public.