Marketing mix strategy in developing country Essay

Marketing mix strategy in developing state - Essay ExampleMarketing mix strategy determinants can be identified in relation to the four dimensions of price, place, promotion and product. In this section, emphasis go out be laid on factors or determinants that impose considerable influences on the success potentials of Vodafones marketing strategies when penetrating Afghanistan. While these strategies need to be tie in with the market trends and the consumer buying behaviour, there are many factors those might impose considerable effects on organisational efficiency to persuade target clients and successfully save their marketing goals. It is to be noted in this regard that marketing mix strategies developed by organisation (Smith & Taylor, 2004).When deciding upon strategies related to product in Afghanistan, customer needs shall play a major role as a key determinant to its success. As the effectiveness of products offered depend on its efficiency to resolve consumer needs, whi ch again influences on the factors associated with consumer behaviour and correspondingly, to customer satisfaction and organisational success, it becomes crucial for any company to pay due attention to the same when penetrating a international country. It is worth mentioning in this context that each target market deciphers a considerable difference from other market segments in terms of their product needs, which makes it much crucial for Vodafone to understand the customer demands in Afghanistan irrespective of its experiences in the home country (Avlonitis & Gounaris, 1997). Notably, as Afghanistan is currently in a developing state, major information and change have been witnessed within the consumer needs in effect of globalisation. Subsequently, the younger generation and the industrial sectors within the country have been observed as acquire highly influenced by the western culture, owing to which, Vodafone can